Do You Have Dreams of Being a Professional Blogger? [Infographic]


Are you a blogger? If so, I have a question for you:

What are you doing to make your blog stand out in the crowd?

It’s no surprise that a lot of people blog. In fact, I knew there were a lot of bloggers, and a lot of blog posts out there, but I didn’t know exactly how many. A lot is an understatement — a half a million blog posts are published every day.

Do you dream of blogging on the beach?

As a blogger, I meet a lot of bloggers. And some of them dream of making millions. And of course, some will. Or might. But not many. In fact, it’s even bleaker than I thought. As the infographic below states:

  • 8% of bloggers make enough to support a family. (Hint: that means 92% couldn’t pay for Jr.’s college.)
  • More than 81% of the bloggers out there don’t manage to make even $100 blogging.

The flip side is what many would-be bloggers dream about:

  • 9% of the people blogging make enough to support themselves, working only part time.
  • And 2% — the fortunate few — make $150K per year, blogging only an hour or two a day, while sipping Mai Tais on the beach.

This doesn’t mean that you shouldn’t dream of being a professional blogger; it just means that the road to becoming one is tough.

A Blogging Statistic That Surprised Me

Out of the 31 million bloggers in the United States

  • 38% are African American
  • 48% are Caucasian

38% is a lot, when you consider that according to the U.S. Census Bureau, in 2011, 13.1% of the people in the United States were African American, compared to 78.1% of the population that were white. Logistically speaking, that means that an African American is much more likely to start a blog than the white guy you rub shoulders with.

A bit of encouragement

Personally, I find the fact that 65% of the bloggers out there haven’t published a blog post in over a year to be rather encouraging. Why? It increases the odds of success for those of us who publish blog posts regularly.ย  My guess is that since you’re reading this post, you’re one of the regulars. (I hope you are.)

Blogging for business or blogging to support a business?

For me personally, my biggest takeaway from this is that though I would never discourage someone from aspiring to strike it rich blogging (they may be in the 2%), it seems that using blogging to support or build a business is a more viable financial option than blogging as a business.

Check out the rest of the blogging stats below to see if there are any other surprises.

Infographic source:

Your Turn

Did you find any of the blogging stats in the infographic above to be surprising? Did any disturb or encourage you? Share your thoughts below.

About The Author

Rebecca Livermore

Rebecca Livermore is a blogger and content manager. If you need help developing the blogging habit, she invites you to sign up for her free eCourse, 5 Secrets to Developing the Blogging Habit,or to connect with her on Facebook.


  • Rebecca – nice post! I’m of the mind that the most value from blogging comes from blogs that support other businesses – e.g. your copywriting business, a winery, a flooring company, etc. So I think there’s another set of bloggers who are driving a lot of value for companies big and small who see content marketing as a way to stand out and engage their audiences. What do you think? Thanks for sharing!

    • Thanks for your kind words, Tom. This post was inspired by someone who’s really great at blogging. ๐Ÿ™‚

      I absolutely agree with what you wrote about bloggers who are using content marketing to build their business. That’s kind of what I meant by my last point, but I think you worded it a lot better! I’m an extremely FIRM believer in the value of blogging in that way, as opposed to people thinking they will strike it rich using nothing but Adsense.

      Hope you and I both have a productive day. ๐Ÿ™‚


  • Hi Rebecca

    Gosh, 81% of bloggers don’t make even $100!

    I haven’t made much to be honest either but that’s certainly food for thought. I guess I see blogging as the front end of operations though. A way to build a brand, a reputation, to gain readers and to build an opt-in list.

    • Tim, regarding the 81% making less than $100, what we don’t know is how that (or any of the other figures, really), were calculated. As an example, did they count people who blog as a hobby, with no intention of making money? Did they count people who started a blog and only kept at it for a week or a month? All of these variables could figure into it and then it would make more sense.

      I’m with you, though, that blogs are certainly a great way to build a brand, reputation, list, etc. And all of those things can certainly lead to income, which may not (in terms of stats), be connected to a blog.

      At any rate, don’t stop blogging! I think it’s well worth it, or I wouldn’t keep at it like I do!


  • Hi Rebecca,

    As an accountant I have serious doubts about the veracity of the figures in the infographic. As a blogger who reads a lot of other people’s blogs, the ethic demographic portrayed, which seemed to surprise you too, is absurd. (Tough rough? Okay, I’ll tone it down a bit.)

    I think that it’s safe to discount any blogs that haven’t posted in a year. I know that you didn’t create the infographic, but the results would have been more meaningful if those inactive blogs had been removed from the data.

    I’ve never believed that I would become wealthy from blogging — which is a good thing since blogging hasn’t brought me fortune or fame — but the $100 threshold seems like a very low bar.

    Almost all of the blogs that I’ve added to my reader are written by Caucasians. Where are the African American blogs that I’ve failed to find? Worse, I’m Hispanic, so I’m lumped into that minuscule “other” category. This is going to make networking even more difficult. ๐Ÿ™‚

    • Ray, no need to tone it down. ๐Ÿ™‚

      When it comes to numbers, I’m pretty much the opposite of an accountant — I run from numbers and only face them when I have to. So it is harder for me to filter them.

      Now having said that, I actually come across quite a few bloggers who have darker skin tone than mine. (Not being specific simply because I don’t always know the ethnicity, but it’s obvious they ain’t white. . . ) I would actually like to see that number be true, simply because blogging is a great way to have a voice, and I love the thought of everyone,including minorities, having a voice.

      I’m not saying that number is accurate, but it’s not like only white people are blogging, particularly if you consider all the various “non white” ethnicities.

      Your last sentence made me laugh, as I think you’re doing quite a fine job of networking, in spite of following into the “other” category. ๐Ÿ˜‰

      have a great day, Ray!

  • Everyone wants to be that 2%, making all the money while blogging on the beach somewhere, but that takes work and a fair amount of luck. I’m still working towards that end, but it’s not my goal.

    Love the picture you used. My blog is somewhere. Hopefully they’ll find me in the crowd. ๐Ÿ˜‰

    • Hi Charles,

      Thanks so much for stopping by and leaving a comment. Yes, everyone wants to be in the 2% — and you’re right about both work and luck to actually hit it big like that.

      I do think there is great potential, however, for being found as a result of having a blog that you work at consistently, and as a result of being found, having great opportunities, having people ask you to speak or do work for them, etc. I do have people contact me through the contact form on my site and ask me to write blog posts for them, and these are people who I wouldn’t know otherwise, as I have no clue who they are and as far as I know don’t know anyone who knows them. But sitting on the beach and sipping an exotic drink, while only working an hour or two per day? That seems reserved for that 2%, and unlikely to happen.


  • I found it amazing so many did not publish a post in over a year…but since I’m been blogging I have found several bloggers to quit and some were quite good but not making the money they wanted to. It takes time and more time….

    • Lisa,

      You make an excellent point here — it takes time. And most of us (myself included) struggle with impatience, at least to some degree. The time it takes can also be hard because in the meantime, you may be spending money on the blog, and every month that goes by, with bills (even if small) may make it feel like it’s not worth it, if the money isn’t coming in to at least cover the bills. I think that’s why it’s so important for bloggers to be transparent about the amount of time it takes to achieve blogging success, not to mention all of the non-monetary ways that blogging is beneficial.

      Thanks so much for stopping by, Lisa!


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