Are you a blogger? If so, I have a question for you:
What are you doing to make your blog stand out in the crowd?
It’s no surprise that a lot of people blog. In fact, I knew there were a lot of bloggers, and a lot of blog posts out there, but I didn’t know exactly how many. A lot is an understatement — a half a million blog posts are published every day.
Do you dream of blogging on the beach?
As a blogger, I meet a lot of bloggers. And some of them dream of making millions. And of course, some will. Or might. But not many. In fact, it’s even bleaker than I thought. As the infographic below states:
- 8% of bloggers make enough to support a family. (Hint: that means 92% couldn’t pay for Jr.’s college.)
- More than 81% of the bloggers out there don’t manage to make even $100 blogging.
The flip side is what many would-be bloggers dream about:
- 9% of the people blogging make enough to support themselves, working only part time.
- And 2% — the fortunate few — make $150K per year, blogging only an hour or two a day, while sipping Mai Tais on the beach.
This doesn’t mean that you shouldn’t dream of being a professional blogger; it just means that the road to becoming one is tough.
A Blogging Statistic That Surprised Me
Out of the 31 million bloggers in the United States
- 38% are African American
- 48% are Caucasian
38% is a lot, when you consider that according to the U.S. Census Bureau, in 2011, 13.1% of the people in the United States were African American, compared to 78.1% of the population that were white. Logistically speaking, that means that an African American is much more likely to start a blog than the white guy you rub shoulders with.
A bit of encouragement
Personally, I find the fact that 65% of the bloggers out there haven’t published a blog post in over a year to be rather encouraging. Why? It increases the odds of success for those of us who publish blog posts regularly. My guess is that since you’re reading this post, you’re one of the regulars. (I hope you are.)
Blogging for business or blogging to support a business?
For me personally, my biggest takeaway from this is that though I would never discourage someone from aspiring to strike it rich blogging (they may be in the 2%), it seems that using blogging to support or build a business is a more viable financial option than blogging as a business.
Check out the rest of the blogging stats below to see if there are any other surprises.
Infographic source: Blogging.org
Did you find any of the blogging stats in the infographic above to be surprising? Did any disturb or encourage you? Share your thoughts below.