Lately I’ve been thinking a lot about how I can use PowerPoint in my content marketing. PowerPoint has been around for a long time and because of that, there can be kind of a yawn factor, but the more I play with PowerPoint, the more possibilities that I see, when it comes to using it to create content.
One of the ways to use it is to create presentations and then upload them to SlideShare. (SlideShare is also a great place to get content for your blog, as I’m doing here.)
While the slideshow below is focused on those who use PowerPoint when speaking, some of the tips are also great to keep in mind when using PowerPoint other ways, such as for content marketing.
Here are some key takeaways for using PowerPoint for Content Creation:
1. PowerPoint is not the problem.
I’ve hinted at this above, but I want to bring it up again here. The deal is that PowerPoint is a tool that can be used effectively for content creation, but only if you know how to use it effectively. I’ve recently started going through some tutorials on Lynda.com to help me learn how to better use this tool.
In addition to taking the time to learn how to use PowerPoint, you also need to take the time to create quality content.
One caveat: the best way to get good at something is to simply do it. I anticipate that the graphics and presentations that I initially create will not be that great, but I’ll post them any way, simply because using a tool is the best way to learn it.
2. Too much info.
Here is where using PowerPoint to create content differs somewhat from using it for a presentation. It’s definitely possible to put too much info in your PowerPoint presentation that you upload to SlideShare or other places.
But have you ever looked at some slideshows places like that that have a lot of great photos, but very little text? Without someone speaking, those presentations are pretty much useless, so if you plan to create a slideshow for something like SlideShare, and you don’t plan to add any audio to it, be sure that the slides have enough info on them to create a valuable experience for the people who view it.
3. Not enough visuals.
In most cases, I agree with this, whether you’re using Powerpoint for a speech you’re giving or to post on your blog. Visuals are an important part of the content, so take your time to add some interesting visuals, whether that be photos, interesting fonts, or good use of color.
What about you? Do you have any suggestions for using PowerPoint for content creation? Leave your tips in the comments below.