Jon Loomer, of jonloomer.com is my guest on today’s podcast episode. Jon is best known for his passion for and expertise in Facebook.
What we covered in this episode:
In this episode we talk about the good, the bad, and the ugly — but mostly the good, about Facebook. We delve into why and how Jon got started with Facebook, and what has contributed to his quick success in the competitive social media market.
#1: How desperation helped Jon’s business to be a success.
Jon lost his job. He was the sole provider for his family — a wife, and 3 little boys. While necessity may be the mother of invention, desperation can be a big motivating factor when it comes to doing whatever needs to be done in order to make a business a success.
#2: Jon’s accomplishments his first year of business and how he managed to achieve so much so fast.
- Surpassing a million page views
- 7,000 Facebook fans
- Created his first products
- Website sponsors
#3: What differentiates social media that makes a difference from social media that doesn’t really accomplish anything.
Here is part of Jon’s answer:
“So for me, it all comes down to value. So, social media that makes a difference is two things first of all. It’s from two different perspectives. You’re making a difference for the user so you’re providing value to them that makes a difference in their life in some way.
Now whatever it is whether you’re educating them, providing them information they didn’t know about before that makes their life easier, providing them discounts, whatever. But it can’t be all about promoting yourself.”
#4: Why Jon chose to specialize in Facebook instead of any of the other social media platforms out there.
Jon got his start with Facebook in 2007, when he handled Facebook as part of his job working for the NBA. I’ll let you listen as he tells that story!
#5: Jon obviously loves Facebook, but since so many people have a love-hate relationship with Facebook, I asked Jon to talk about the one thing he would change about Facebook if he could.
One thing Jon loves about Facebook that drives a lot of people bonkers is how they are always changing things. He sees all the Facebook changes in a positive light because they’re a sign of progress. In terms of the one thing he wishes that Facebook would change is that he’d prefer they were more transparent.
#6: With blogs and all of the different social media platforms that are available, a lot of people struggle with overwhelm when it comes to their online content. We discussed how people can make steady progress online without becoming overwhelmed.
We talked about the importance of having a vision and having small celebrations, celebrations of success, small goals that are reachable in building up those.
#7: If Jon was starting from scratch with content marketing, what would he do differently?
On this point I’ll just say that it has to do with money!
Connect with Jon Loomer
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