PCC 001: What’s the Point of Podcasting?


podcast, why start a podcast, podcasting tips, benefits of podcasting

Click here for the transcript.

I’m super stoked to release my first Professional Content Creation Podcast episode!

In this episode I talk about:

The Big WHY — Why did I bother starting a podcast?

  • I talk about how I fell in love with podcasting as a result of helping one of my clients start a podcast.
  • I deal with the issue of hypocrites — you know, those people who tell you that you should create content — or more precisely, hire them to create content — and yet don’t bother to update their own blogs. If they’re so convinced that content is king, they why do they treat it like a pauper on their own site?

As I launched my own podcast production services, I felt it only right to have a podcast of my own.

  • I also discuss 10 good reasons for starting a podcast including the following:
  • Podcasts are easier to produce than other types of content such as videos. — Set up can be tough, but once the initial set up is done, it’s much easier than video!
  • Podcasting helps you build a personal connection with your listeners.
  • People can listen to podcasts while they are busy doing something else such as driving or exercising.
  • Podcasts help to build authority and establish yourself as an expert.
  • It’s easy to involve others in your podcast
  • Podcasts appeal to auditory learners; not everyone learns well by reading.
  • Podcasts help you to build an entirely new audience.
  • A podcast adds variety to your blog.
  • People have good reasons to promote your podcast.
  • Podcasts are a great way to answer your audience’s questions

Things Mentioned on This Episode

Do me a big favor!

I would LOVE it if you would drop by iTunes and leave me a 5-star rating and review. This will help me to show up better in search results. And while you’re there, please subscribe!

 Would you like to start a podcast?

If you’re a “do-it-yourself” kind of person and want to start a podcast, I’d strongly recommend Cliff Ravenscraft’s Podcasting A to Z course. If interested in the training and in getting the $100 discount, go to and use the discount code PCC in the shopping cart.

If you’d like to start a podcast but would prefer to have someone else handle many of the aspects of your podcast for you, check out my Podcast Production Services page for details of how I can help.

Click here to download the transcript.

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The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

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