PCC 001: What’s the Point of Podcasting?


Click here for the transcript.podcast, why start a podcast, podcasting tips, benefits of podcasting

I'm super stoked to release my first Professional Content Creation Podcast episode!

In this episode I talk about:

The Big WHY -- Why did I bother starting a podcast?

  • I talk about how I fell in love with podcasting as a result of helping one of my clients start a podcast.
  • I deal with the issue of hypocrites -- you know, those people who tell you that you should create content -- or more precisely, hire them to create content -- and yet don't bother to update their own blogs. If they're so convinced that content is king, they why do they treat it like a pauper on their own site?

As I launched my own podcast production services, I felt it only right to have a podcast of my own.

  • I also discuss 10 good reasons for starting a podcast including the following:
  • Podcasts are easier to produce than other types of content such as videos. -- Set up can be tough, but once the initial set up is done, it's much easier than video!
  • Podcasting helps you build a personal connection with your listeners.
  • People can listen to podcasts while they are busy doing something else such as driving or exercising.
  • Podcasts help to build authority and establish yourself as an expert.
  • It's easy to involve others in your podcast
  • Podcasts appeal to auditory learners; not everyone learns well by reading.
  • Podcasts help you to build an entirely new audience.
  • A podcast adds variety to your blog.
  • People have good reasons to promote your podcast.
  • Podcasts are a great way to answer your audience's questions

Things Mentioned on This Episode

Do me a big favor!

I would LOVE it if you would drop by iTunes and leave me a 5-star rating and review. This will help me to show up better in search results. And while you're there, please subscribe!

 Would you like to start a podcast?

If you're a "do-it-yourself" kind of person and want to start a podcast, I'd strongly recommend Cliff Ravenscraft's Podcasting A to Z course. If interested in the training and in getting the $100 discount, go to http://PodcastingAtoZ.com and use the discount code PCC in the shopping cart.

If you'd like to start a podcast but would prefer to have someone else handle many of the aspects of your podcast for you, check out my Podcast Production Services page for details of how I can help.

Click here to download the transcript.

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The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

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About The Author

Rebecca Livermore

Rebecca Livermore is a blogger and content manager. If you need help developing the blogging habit, she invites you to sign up for her free eCourse, 5 Secrets to Developing the Blogging Habit,or to connect with her on Facebook.


  • You have an eloquent style about you, and I enjoyed your first podcast immensely! Thank you for the many excellent tips.


    • Jinnia,

      Thanks so much! It’s always great to connect with you. Hope you have a great weekend and an even better Christmas and New Year!


  • Hi Rebecca,

    I’m not surprised that your first episode was professionally done, as your work always is. The audio was clear and your delivery throughout was on the mark. Nice job! Subscribed. 🙂

    • Ray,

      Thanks a million for your support! Starting a podcast was a bit of a leap for me and tons of work, but fun! This was my personal “stretch myself at the end of the year” project. 🙂 I appreciate very much your support and that you subscribed! If you have a chance, I’d appreciate a rating and review on iTunes. Those help podcasts to show up!

      Merry Christmas, Ray!


      • Hi Rebecca,

        I way ahead of ya! I submitted an iTunes review before I commented on this post.

        • Ray, why am I not surprised?!?! Thanks a million. NO, thanks a gazallion!!

          Hope you have some great plans for Christmas! You deserve a Merry Christmas as much as anyone else I know!

          Many blessings,


  • Hi Rebecca – Well you know how much I love podcasting, it’s important to mention that it is premier for Google search results – mine are brilliant – and great for networking – I have opened so many doors as a result of my podcasting efforts, I have a new one starting in Feb next year – daily!! Yikes – big plans – can’t wait!

    🙂 Kate

    • Kate,

      Thanks so much for stopping by, and for your comment! Yes, you are right about Google search, however, not so much the audio itself, but things like the show notes. And I’m totally with you when it comes to the networking aspect. I have some great interviews lined up, and it’s a great way to get to know people and learn at the same time!

      Now when it comes to a daily podcast — wow! My hat’s off to you! I think once a week will be challenging enough for me! I’ll look forward to listening to yours!

      Happy New Year!!


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