Experimenting With the Facebook Embed Post Option

 
If you haven’t already noticed, Facebook posts now have an “embed post” option. (From what I’m seeing so far, it seems that this is only available for posts where you’ve uploaded a photo, though video may also be an option, but I haven’t tested that yet.)

Here is one of my posts that I’m grabbing from my Facebook Page:

 
Now here are a few things that are really cool about this:

  • People can like your Facebook Page from the embedded post, without leaving your blog.
  • People can like the Facebook post from within your blog.
  • It looks like people SHOULD be able to leave a comment from within your blog, but as of right now, when I test it out, it brings me away from the blog to the Facebook Page. So I’m not too thrilled about this option just yet. However the good news is, that at least it opens in a new window, so people don’t completely leave your site.
  • People can share the post without really leaving your blog. (A small pop-up window opens up.)
     
    The great thing about this is that it’s an excellent way to repurpose content.

    Generally speaking, I take content from my blog and create pins, Facebook posts, Slideshare presentations, etc. This new embed option is a way to take that a step deeper.
     

    Here’s how I envision using Facebook embedded posts:

    1. Create an image based on one of my old blog posts.

    2. Upload that image to Facebook, along with a link to the post.

    3. Then embed the Facebook post on my blog and write some about it.
     
    Since this is the first time I’ve tried it, I can’t vouch for the results of this, but this process should be a great way to grow my Facebook engagement and drive traffic to older blog posts, not to mention creating a new post at the same time.

    Since we are all super busy, repurposing content in as many ways as possible is a great way to maximize the time we spend on content marketing.

    Here’s how to embed Facebook posts on your blog:

    Step 1: Select a post with a photo that you want to embed onto your blog. Click on the photo.

    0822_Facebook_embed_posts

  • Step 2: Click on “Options” and then “Embed Post.”

    0822_Facebook_embed_posts_2

    Step 3: Grab the embed code and paste it into your blog.

    0822_facebook_embed_post_3

    That’s all there is to it! Easy!

    Now it’s your turn to give it a try! Here’s how!

    1. Click on like, share, or comment on my embedded Facebook post above. (Thank you!)

    2. Within 48 hours, try adding one of these to your own blog, and then leave a link to it in the comments below.

    3. Get on the list to receive updates (and a subscriber’s only discount) for my upcoming course, Content Repurposing Made Easy so you’ll receive more great content repurposing tips.

    Your Turn

    Have you used Facebook embedded posts yet? If so, what were the results? If not, do you think you’ll give it a try? Leave a comment below to share your thoughts and experiences!

    PCC 018: How to Create Online Courses With David Siteman Garland

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    In this episode of The Professional Content Creation Podcast, I interview David Siteman Garland, host of The Rise To The Top and creator of Create Awesome Online Courses about how to create your own online course.

    More specifically, here’s what we covered:

  • What the “media mindset” is, and why it’s important to break free from it
  • How to repurpose your content
  • Where to focus your promotion efforts
  • Common hangups when it comes to creating online courses and how to avoid them
  • What topics work best for online courses
  • How to overcome hindrances when starting an online course
  • And so much more. . .
  •  
    dsg with quote and boarder

    Items mentioned in this podcast:

  • David’s free video series on how to create online courses
  • The Rise To The Top on Facebook
  • The Rise To The Top on Twitter
  • The course I’m currently working on, Content Repurposing Made Easy
  • eLance
  •  

    Thank David for his awesome tips by clicking here < ----

    Click here to download the transcript

    Subscribe via RSS
    The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

    Do you want to start a podcast but think it’s too expensive? Check out my post for how to start a podcast inexpensively.

    Your Turn

    Do you have any experience creating an online course? Share your thoughts in the comments below.

    How to Blog When You’re Not in the Mood to Write [Slideshow]

    Let’s face it; for most people, blogging consistently is a very important part of building an online presence. But writing it hard, and even if you love to write, there may be times when you simply aren’t in the mood to write another blog post. This SlideShare presentation provides tips for blogging when your muse is nowhere to be found.

    Check out my other SlideShare presentations here.

    Your Turn

    What do you think of the tips in this presentation? Do you agree or disagree that all you have to do is sit down, start writing, no excuses? Leave your thoughts in the comments below.

    PCC 017: How to Build Visibility Online for Your Kindle Book with Denise Wakeman

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    In this episode of The Professional Content Creation Podcast, I interviewed online visibility expert, Denise Wakeman on how Kindle (and other) authors can build visibility for their books, and how they can also use their books to build visibility for themselves.

    I’ve long been a Kindle fan, and have also followed Denise for awhile, but I still learned a ton of new things, and I know you will, too!

    More specifically, here’s what we covered:

  • How soon you should start building visibility online before launching a book
  • The importance of having a blog and the best way for authors to use a blog to build visibility
  • How authors can determine which social media platforms are best for them
  • The “minimum effective dose” for blogs and social media
  • Denise’s experience with using Google Hangouts to build visibility
  • The importance of having an email list and how authors can build one
  • How Kindle book authors can use their books to drive traffic to their websites
  • How authors can use their Kindle book to build their email list
  • And so much more. . .
  •  

    Items mentioned in this podcast:

  • DeniseWakeman.com
  • The Future of Ink
  • Denise’s Facebook Page
  • Denise on Twitter
  • Denise on Google+
  •  

    Thank Denise for her awesome tips by clicking here < ----

    Click here to download the transcript

    Subscribe via RSS
    The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

    Do you want to start a podcast but think it’s too expensive? Check out my post for how to start a podcast inexpensively.

    Your Turn

    Have you ever considered publishing a Kindle book, or perhaps published one already? Which of the tips that Denise shared resonate with you the most?

    How to Start a Podcast Without Breaking the Bank [Slideshow]

    If you’ve ever thought about starting a podcast, but are overwhelmed by how much it cost to pick up all of the right equipment, check out my latest SlideShare presentation.

    Note: This presentation is based on my blog post, How to Produce a Podcast with Great Sound Quality Inexpensively. That post goes into more detail and provides some extra tips, so if you like what you see in the slideshow, be sure to check out the post as well.

    The bottom line is that there are inexpensive ways to start a podcast, so don’t let money keep you from starting! Podcasting has become one of my favorite ways to create content, and has allowed me to connect with some great people. I highly recommend adding podcasting to your content marketing mix.

    Question: Have you ever considered starting a podcast? If so, what’s been the biggest hindrance to doing so?

    PCC 016: How to Blog a Book with Nina Amir

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    In this episode of The Professional Content Creation Podcast, I interviewed Nina Amir, the author of How to Blog a Book. Nina gave such fantastic tips that I came away from this interview inspired to get started on blogging a book myself, and I won’t be surprised if you will, too!

    Nina is in the process of blogging her second book, and her (traditional) publisher has said that if it’s as successful this time as it was last time, that in the future, they’ll require ALL of their authors to blog their books! If that’s not an endorsement for this method of writing a book, I don’t know what is!

    You’re in a real treat with this interview, and I’m so happy to share it with you!

    More specifically, here’s what we covered:

    • The difference between “blogging a book” and “booking a blog.”
    • How traditional publishers feel about publishing something that has already been published online.
    • What percentage of your book you should NOT publish on your blog
    • How you can use your blog to test market a book
    • The top three reasons for blogging a book.
    • Why people will pay money for your book even if the content is available on your blog for free.
    • How to plan your book.
    • How to have an “author attitude.”
    • And so much more. . .

    Items mentioned in this podcast:

    Thank Nina for her awesome tips by clicking here < —-

    Click here to download the transcript

    Subscribe via RSS
    The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

    Do you want to start a podcast but think it’s too expensive? Check out my post for how to start a podcast inexpensively.

    Your Turn

    Question: Do you think you might try blogging a book? What are your thoughts on blogging a book compared to traditional ways to write a book? Leave your thoughts below!

    PCC 015: How to Get Blog Post Ideas by Spying on Your Competition

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    This episode of The Professional Content Creation Podcast is the first of a multi-part series on how to come up with blog post ideas. I wanted to cover this topic because when I’ve asked people about their biggest challenge when it comes to blogging, one of the common responses is not enough ideas.

    The great news is, blog post ideas abound, when you know where to look for them. One of those ways is through spying on your competition, and in this epsiode, I tell you exactly how to do just that.

    More specifically, here’s what we covered:

  • How to ethically spy on your competition
  • The difference between inspiration and plagiarism
  • How to find the top blogs in your niche
  • The things to make note of when looking at other blogs
  • How to keep track of the information you gather
  • An action step that you can take TODAY to generate blog post ideas
  • And so much more. . .
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    Items mentioned in this podcast:

  • 5 Secrets to Developing the Blogging Habit
  • What to Look for When Hiring a Content Marketing Professional
  • Writing Your Own Blog Posts vs. Hiring Someone to Write them For You
  • Fancy Hands
  •  

    Enjoy this podcast? Click here to share! < ----

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<p>Blogging | Content Marketing

    Do you want to start a podcast but think it’s too expensive? Check out my post for how to start a podcast inexpensively.

    Your Turn

    What’s your favorite way to come up with blog post ideas? Share your ideas by leaving a comment below!

    How to Use “The ONE Thing” Concept to Plan Your Content Marketing

    Applying "one thing" concept to content marketing

    If you feel confused about which direction you should go with your content marketing, it’s likely because you haven’t determined your “one thing.”

    I’m currently reading the book, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller.

    While you’d have to read the book to really get it, the basic question to ask yourself is, “What’s the ONE THING I can do, such that by doing it, everything else will be easier or unnecessary?” This question can be applied to really any aspect of life or business.

    Through asking myself that question, I’ve come up with “one thing” that I spend two hours on each morning before I start the rest of my work. That one thing fits with my overall life goals, and indeed, as I’m consistent in it, it will make everything easier, and certain things unnecessary for me.

    But let’s talk about how to apply the “one thing” concept to content marketing.

    First, determine what ONE THING you want to accomplish with your content marketing. Now granted, there could be several things you’d like to accomplish, but consider for a moment the number one thing, and make that your focus.

    Here are a few possibilities:

  • Establish authority
  • Sell services
  • Reduce marketing costs
  • Build a resource library for your clients
  • Test out ideas for a book you’re writing
  • Build a platform to be able to promote a book you’re writing
  • Sell online courses
  •  
    The great thing is, you can accomplish many of these at the same time, but figuring out the one thing will help you focus, and ensure that the content you create helps you accomplish your one thing. This is a much more effective way to go about planning content, than using a shot gun approach.

    Let’s take a look at a couple of the items listed above to see how determining your one thing could impact the content you create.

    Using Content to Promote a Course vs. Using Content to Sell a Service

    If you want your content to establish you as an authority so you can sell courses you create, you can give away a lot of information on how to implement your area of expertise.

    As an example, let’s say that you’re an expert on Google Analytics, but you have no desire to handle Google Analytics for people. You just want to become known as the top Google Analytics expert in the U.S., and you want people to purchase your online Google Analytics programs. If that’s the case, you can use your content to clearly spell out in a step-by-step fashion, how people can use Google Analytics.

    You won’t be afraid to give so much information that people won’t need you to execute, because you want them to do it themselves.

    Now granted, you may reserve some of your information because you want that to be available only in your paid programs, but the bottom line is that you want to empower people to do the work themselves.

    At face value, the content someone creates to sell Google Analytics courses may look very similar to the content someone creates who wants to provide Google Analytics services. The difference between the two is that the person who wants to provide Google Analytics services will provide a lot of good information on Google Analytics, but won’t do too much to show people how to actually implement it – because they want to do the implementation for people.

    The Google Analytics service provider may write about things such as, “What is bounce rate?” but won’t necessarily reveal how they create the fancy reports that they provide for their clients. The person who wants to provide the service will give away enough information to establish their authority so that someone will hire them to do the grunt work.

    The person who wants to sell the online course has no desire to do the grunt work, so the free content they provide may show people how to create the spreadsheet so that people can do it themselves. Naturally, the person who wants to provide services may write some content showing people how to do the tasks themselves, but that won’t be their primary focus.

    Do you see the difference?

    The idea here is that determining your “one thing” when it comes to content marketing will help you plan out your content in a way that moves you forward in accomplishing your most important content marketing goals.

    Your Turn

    What ONE thing do you hope to accomplish through the content you create? There isn’t a right or wrong answer here, so speak up and let me know your thoughts!

    PCC 014: Why Businesses Should Add SlideShare to Their Content Marketing Mix with Todd Wheatland

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    audio_logo 300In this episode of The Professional Content Creation Podcast, I interviewd Todd Wheatland, author of The Marketer’s Guide to SlideShare and the VP of Thought Leadership for KellyOCG.

    I wanted to have Todd on the show because SlideShare is something that I’m just now getting into myself, and one of the perks of having my own podcast is that I get to interview people who I want to learn from, and then share that information with all of you. While I’m fairly new to SlideShare, so far I’ve been impressed with it on many levels, both for myself, and for the clients that I handle SlideShare for.

    Whether you’re on SlideShare or not, I’d encourage you to give this podcast a listen, and then spend some time exploring the content on SlideShare. Even if you choose not to add your own content to SlideShare, it’s a great place to find content to add to your own site, not to mention other suggestions for making the most out SlideShare that Todd shares in this interview.

    More specifically, here’s what we covered:

  • What makes a great SlideShare presentation, as opposed to presentations that are given live
  • How to optimize presentations that were given live so that they’ll do well on SlideShare
  • The importance of well-designed presentations, and what you should do if you’re design skills are lacking
  • Best practices for optimizing your presentations so they drive traffic to your website
  • The top objectives for the content you upload to SlideShare that don’t have anything to do with sending traffic to your blog.
  • The benefits of SlideShare Pro, and whether or not it’s for everyone.
  • The types of content in addition to presentations that can be uploaded to SlideShare, and whether or not these other types of content perform well.
  • And so much more. . .
  •  

    Items mentioned in this podcast:

  • The Marketer’s Guide to SlideShare
  • Todd’s LinkedIn Profile
  • Todd’s Twitter profile
  • SlideShare
  •  

    Thank Todd for his awesome tips by clicking here < ----

    Click here to download the transcript

    Subscribe via RSS
    The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

    Do you want to start a podcast but think it’s too expensive? Check out my post for how to start a podcast inexpensively.

    Your Turn

    Have you ever tried SlideShare? Tell us your experience in the comments below!

    How to Work Smarter, Not Harder with Content Marketing

    How to work smarter, not harder with Content Marketing

    If your content marketing makes you feel how this guy looks, perhaps you should take a different approach.

    There’s no doubt about it; content marketing is hard work. While it may be free (or almost free) if you do it yourself, it’s certainly not cheap in terms of the time that it takes.

    The good news is, like anything else, there are both bad, good, and better ways to do it. I’m going to assume that you’ve already been doing content marketing a good way, and so in this post I will cover how to do it in what will hopefully be a better way than you’ve been doing it up to this point.

    Here are three tips for making streamlining your content marketing.

    1. Create Content in Batches.

    If at all possible, designate one day a week to create all of your content, or at least a particular type of content. For example, you may write all of your blog posts for the coming week on Saturday and then not have to worry about them the rest of the week.

    This is especially a great thing to do for video, where you may need to set up your camera and green screen, be “camera ready,” etc. Especially if something is a lot of hassle to arrange, you’ll be less likely to do it, so as long as you’re creating the specific type of content, you may as well do a lot of it to best maximize any set up that is required.

    I also find it helpful to plan out and schedule all of my social media posts for the week. When I don’t do this, I find myself surprised when I look at the clock and realize that the day is almost over and I haven’t posted anything on Facebook or Twitter.

    Working on your content for the entire week is not only more efficient, it is one of the best ways to make sure it actually happens.

    2. Complete Each Piece of Content From Start to Finish Before Going on to the Next.

    I’m going to admit up front that this one is tough for me. In fact, I’ve often thought that working in assembly line fashion is the most efficient way to do something. But this recent podcast by Pat Flynn and this video that he linked to have challenged my thinking in this regard.

    To be honest, I’m testing this one out now, so the verdict is still not out for me yet on it, but I’m going to work it and see how it goes for me, and I’d love to hear from you if you’ve tried this method with your content and if so, what the results were.

    3. Repurpose Every Piece of Content You Create.

    I’m a firm believer in repurposing content. Not all content can be repurposed in a million different ways, but I believe that all content can be repurposed in at least some way, and as long as you’re creating content, you may as well take the next step and repurpose it as part of the process of working on it.

    For instance, in step two above, I mentioned completing each piece of content from start to finish. Part of that process could include crafting a tweet, or creating an image to add to Pinterest, etc.

    Now some types of content take a lot longer to repurpose. For instance, it will take longer to create a video from a blog post than it will a tweet, so you may not have time to complete that in one sitting. But at the very least, be intentional about repurposing every piece of content that you create.

    As an example, as long as you’ve gone to the trouble of thinking through the points of a blog post, you may as well use the research and other time you’ve put into pulling the information together for the post and do something else with it.

    Your Turn

    What tips do you have for streamlining your content marketing?