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How to Create an Editorial Calendar

Editorial calendars are a great way to plan your content ahead of time. Although it takes a fair amount of time to plan out your content in advance, knowing where you’re going helps reduce the writer’s block that often comes as a result of having no clue what to write about. Editorial calendars can also…

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podcast great way to build trust with your customers

Why You Should Use Podcasting to Market Your Business with Cliff Ravenscraft [video]

On January 2, I’ll be launching my own podcast, as well as offering podcasting services, so I’ve been listening to a lot of podcasts here recently. By far, the best person to learn about podcasting from is Cliff Ravenscraft, The Podcast Answer Man, so I wanted to share one of his videos with you. In…

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how to get ideas for your business blog

How to Plan and Start Your Business Blog by Spying on Your Competition

As a small business owner, you’ve finally decided to take the plunge and start a blog. Good for you! But now that you’ve made that decision, knowing where to start may be a bit tough. There are many ways to come up with ideas for your business blog, but be sure not to overlook the…

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make money with a kindle book

Why NOT to Publish a Kindle Book

As someone who offers Kindle related services, it’s no surprise that I feel there are benefits to publishing a Kindle book. But I’d be remiss if I didn’t also admit that there are some downsides to publishing a Kindle book as well. Below are the primary reasons not to publish a Kindle book.   1. …

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Google Analytics Pie Chart

What is Google Analytics and Why Should Businesses Use it?

  This quote by Lord Kelvin is the key reason to invest time and when needed, money, into web analytics: [quote]If you cannot measure it, you cannot improve it.[/quote] That truly is the purpose of installing Google Analytics code on your website — it enables you, as a business owner, to evaluate what is and…

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Is blogging for business worth the time and money it takes

Top 5 Business Blogging Benefits

  Perhaps you’ve considered starting a blog to market your business, but you’re not quite sure it’s worth the time, effort, and money to do so.  Like everyone else, as a business owner, your resources are limited, and blogging can seem like one more expense in terms of both time and money. If you’re not…

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cost to publish a kindle book

How Much Does it Cost to Publish a Kindle Book?

The short answer is that it cost zero dollars to publish a Kindle version of your book on Amazon. However, if you really want your Kindle book to have a professional edge, it’s good to invest some money in areas that either you don’t have the time or the ability to do well. As an…

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Blog post ideas are everywhere, if you only know where to look.

Dozens of Ways to Come Up With Blog Post Ideas

  When I polled business bloggers about their biggest blogging challenges, 2 things came up repeatedly: not enough time, and not enough ideas of what to blog about. The good news is, blog post ideas abound, if you know where to look for them.   Below are links to 5 blog posts on this subject,…

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Most of us grew up reading books like this. Kindle and other ereaders may change what this looks like in the future.

Advantages of Publishing a Book on Kindle

Kindle offers aspiring authors a way to becoming published in record time, at minimal cost. Here are some of the top reasons for publishing your next (or perhaps even your first) book on Kindle. 1. Kindle books are great for lead generation. Although you can certainly make money selling Kindle books, many authors publish books…

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hire content marketers who are good at what they teach

What to Look for When Hiring a Content Marketing Professional

  So, you’ve come to the conclusion that you need to get a move on when it comes to content marketing, because after all, as the saying goes, “content is king.” But just because you know you should do it, doesn’t mean you know how, or even necessarily want to do all of it yourself.…

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