5 Things to Consider When Setting Your Content Marketing Goals for the New Year

Content marketing goals

Are you a small business owner who is trying to figure out your content marketing goals for the new year? If so, considering these five things will help you make the best decisions. 1. What are you trying to accomplish through content marketing? Are you hoping to drive more traffic to your site through the…

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PCC 001: What’s the Point of Podcasting?

Click here for the transcript. I’m super stoked to release my first Professional Content Creation Podcast episode! In this episode I talk about: The Big WHY — Why did I bother starting a podcast? I talk about how I fell in love with podcasting as a result of helping one of my clients start a…

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The Perfect Gift for Content Marketers to Give to Their Readers

Blog posts as gifts for effective content marketing

  I have a question that I want you to ponder, especially as you plan your content marketing goals for the coming year. The question is, why are you blogging for your business? I hope that you’re blogging because you understand the power of content marketing, and want to grow your business in part through…

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What Should I Do if I Hate to Write Blog Posts?

A lot of business owners have started blogs, for good reason: content, particularly blog posts, are a great way to market a business. But what if you’re a business owner who hates to write? That is a predicament, for sure, but it’s not insurmountable. Here are some ways that people who hate to write can…

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Blogging Tips for Coaches and Mentors

Business blogging for coaches and mentors

Coaching, mentoring, or whatever you want to call it has been around for a long time. My hunch is that it’s been in existence as long as people have had relationships with other people, though the way it’s done has changed over time. As an example, mentoring used to most often be done when literally…

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How to Give Credit Where Credit is Due on Your Blog

Shine light on others on your blog by giving them credit for their own material and ideas and by linking to them.

Your blog is a great way to increase the trust of your potential customers or clients, but your blog can also tarnish your reputation if you fail to provide proper acknowledgements on your blog. Here are some tips for giving credit where credit is due on your business blog: 1.  Cite your sources. It’s important…

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As a Business Owner, Do Comments On Your Blog Matter?

blog comments may not matter

People often judge the success of a blog based on comments. And in some industries, blog comments are indeed an important measure of success. For instance, if your business focuses primarily on reaching other bloggers (as opposed to business owners who blog) or those in social media, chances are that you will have more comments…

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How to Create an Editorial Calendar


Editorial calendars are a great way to plan your content ahead of time. Although it takes a fair amount of time to plan out your content in advance, knowing where you’re going helps reduce the writer’s block that often comes as a result of having no clue what to write about. Editorial calendars can also…

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Why You Should Use Podcasting to Market Your Business with Cliff Ravenscraft [video]

podcast great way to build trust with your customers

On January 2, I’ll be launching my own podcast, as well as offering podcasting services, so I’ve been listening to a lot of podcasts here recently. By far, the best person to learn about podcasting from is Cliff Ravenscraft, The Podcast Answer Man, so I wanted to share one of his videos with you. In…

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How to Plan and Start Your Business Blog by Spying on Your Competition

how to get ideas for your business blog

As a small business owner, you’ve finally decided to take the plunge and start a blog. Good for you! But now that you’ve made that decision, knowing where to start may be a bit tough. There are many ways to come up with ideas for your business blog, but be sure not to overlook the…

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