100 Posts in 100 Days: Are you Crazy?

100 Blog posts in 100 days featured image In today’s post I revisit a short portion of a podcast from long ago, because to date, it is one of the most inspiring interviews I’ve ever conducted. My guest was Ryan Hanley, an insurance agent turned content marketer, who, in spite of the people in his agency thinking he was crazy, embarked on a journey to prove that content marketing works.

One way that he did this was through writing 100 blog posts in 100 days AND creating 100 YouTube videos in 100 days as well. (He embedded the YouTube videos in his blog posts.) His results were nothing short of remarkable, and in fact, the agency where he worked turned from being skeptical about blogging, to making blogging and other forms of content marketing his full-time position.

Now whether or not I’ll publish 100 blog posts in 100 days remains to be seen. I have a lot of irons in the fire right now, and my publishing schedule will depend on whether or not some of those things come through. But what I do plan is to publish at least 31 blog posts this month. It’s a little easier to looking to the current month, and while publishing a blog post (with an audio, for my followers who prefer audio) will be challenging, it’s a doable goal for the current month.

One thing that IS certain is that shooting for the moon when it comes to the content we create will, at the very least, help us to land among the stars, even if we fail to reach the mega goal we set for ourselves.

With that in mind, I’d like to encourage you to set a big and scary blogging goal, and then do your best to reach it. Feel free to leave your scary goal in the comments below.

And now, here’s the interview with Ryan:

Transcript

Ryan Hanley: So I don’t know if any of your listeners or if you’ve ever seen Pulp Fiction. Have you ever seen that movie?

Rebecca Livermore: Yes.

Ryan Hanley: Where the woman OD’d and they take the adrenaline shot and they stick it right into her heart and she comes like bursting back to life gasping for air. That’s what I wanted to do with our website. So I said, “OK, how do I do that?” I’m going to write an article every single day for the first 100 days of 2012 and see what I can do. I didn’t just want to write. I wanted to really play into Google and how Google plays favorites with his own tools. So what I did was I answered 100 insurance questions in 100 days in two minutes or less on a YouTube video.

Rebecca Livermore: Wow.

Ryan Hanley: And then took that YouTube video, wrote about six paragraphs of content, embedded the video in a blog post on my website and then I also uploaded the video and put some content and a link to my website in Google+. So I connected YouTube, Google+ on my website and I did that for 100 days and it was exhausting to say the least.

Rebecca Livermore: I bet.

Ryan Hanley: But the traffic, just watching the little meter in Google Analytics, whatever that’s worth, the amount of traffic and attention that we were getting, it was well worth it.

Rebecca Livermore: Oh, that’s awesome. Was that also an attempt to kind of show your company that hey, this really works? I mean did you feel like you had something to prove when you set out?

Ryan Hanley: Oh, yeah.

Rebecca Livermore: To start doing it?

Ryan Hanley: Yeah, I mean something to prove would be an understatement. No. It was like I have been talking about this for so long and they finally kind of gave me the keys to the website and I didn’t want to drop the ball here. I wanted to show them that hey, this stuff works.

So we did the 100 days and the 100 articles in 100 days, 100 videos. We’re answering questions. The questions I think were the most important parts. When we really get into kind of the nitty-gritty of content creation and a lot of people are talking about VOC, a lot of the kind of content marketers out there talking about something called VOC, voice of customer.

What I did was in the month of December 2011, so the month before, when I knew I was going to be able to start working on the website before I could actually do it, I was out on Facebook. I was calling people. I was asking every client that came into my office. If you had one insurance question that you could have answered what would it be? Very simple. It doesn’t have to be mind-bending.

If you had an insurance question, what would it be? Over the course of that month, I collected like 147 questions and then some of them were duplicates and some of them were close and I paired those down to the hundred but I paired them down in the exact phrasing that my clients used.

So I was using the words that they used and that was an incredibly important part of the process because I wanted the way insurance customers talked to match up with the words and the language that we used in the content we created for these videos. Over the course of the 100 days, we saw our traffic on a daily basis increase by 150 percent.

Rebecca Livermore: Wow.

Ryan Hanley: So we were getting between 72 and 78 hits a day on our website leading up to January 1st and I could tell you we had three pages on our website up until that point and every single one of them was either the home page or a Contact Us page which had our phone number and our address. So, 72 to 78 people a week were going to our page to find our phone number or our address. When we started the 100 days, literally on day one, we got 150 people.

So we doubled our weekly traffic in a day, the first day that we did this. I mean there’s a lot of other promotion that went along with it. But then that promotion died off and it was really just everyday being consistent and we just watched a little meter on Google Analytics tick up and up and up.

We signed in those 100 days about 25 new clients just from people who contacted us who directly mentioned the videos and the articles which for the actual amount of time that it took to put all this together, which was about a half hour a day, is an incredible amount of revenue for us.

Rebecca Livermore: Oh, yeah. That is incredible. So how did your bosses respond when they saw that big of an impact just in the first few months?

Ryan Hanley: Well, first they didn’t think I was crazy any longer. This is a family business. There’s my father-in-law who owns it, my brother-in-law who works here, my wife and my wife’s twin sister and myself. So there are five of us total and I wasn’t like the crazy outcast son-in-law who would evolve his wild ideas on creating content and driving inbound traffic. All of a sudden it became, “Well, what else can you do?”

That’s actually how I ultimately got. So I was just a producer then. So I was doing all this in addition to the daily functions of a traditional insurance producer. I still had to do cold calls and do all the other stuff.

Three weeks ago, I was given the title Director of Marketing and now I’m fulltime head of marketing for the agency doing all this that we’re discussing and more. I’m no longer a traditional producer because using these kinds of inbound content marketing tactics or strategies, those are – I don’t necessarily like those words but using this type of marketing method, the concepts and theories behind it, I can bring much more revenue into the agency than I could as a traditional producer.

Rebecca Livermore: Wow, that’s amazing, and that really shows the power of what you and I both have a passion for and it’s not just some silly idea that may or may not work. When done well, it does work.

Ryan Hanley: I mean work is not even a question and it doesn’t even have to be done well. You can do it OK and still see results. I mean the truth is it’s really just taking the time to do it and the time becomes less and less as you become more proficient in how you create content and have a better idea of the content you want to create and you don’t even have to be that good of a writer or that good on video or that good on a podcast. Getting the content out there is really the first step. I think far too many people wait to try to produce something great.

Rebecca Livermore: Right.

Ryan Hanley: And it just doesn’t have to be. Just get started getting the content out there and then learn and you will get to great. Really this is Seth Godin. Just ship it. Just get it out there. Get it going and as long as you’re willing to learn, that your content is going to get to the point where you’re doing some serious damage but it will work day one.

The big question for you is what will YOU do? Do you think that you’ll try writing 100 posts in 100 days?

I hope that you enjoyed that inspiring interview with Ryan. My question for you is if you think that you’ll embark on your own blogging challenge. It doesn’t have to be 100 posts in 100 days. For example, if you haven’t been blogging consistently, it can be one post a week for the next 12 weeks, or if like me, you’re a bit uncertain about what the next 100 days holds for you, consider setting a goal that is for the next 30 days instead.

The important thing is to set a realistic but challenging goal and then do your best to stick with it and make it happen.

Feel free to share your goal by leaving a comment below, so that we can all cheer each other on!

How to Start a Podcast Without Breaking the Bank [Slideshow]

If you’ve ever thought about starting a podcast, but are overwhelmed by how much it cost to pick up all of the right equipment, check out my latest SlideShare presentation.

Note: This presentation is based on my blog post, How to Produce a Podcast with Great Sound Quality Inexpensively. That post goes into more detail and provides some extra tips, so if you like what you see in the slideshow, be sure to check out the post as well.

The bottom line is that there are inexpensive ways to start a podcast, so don’t let money keep you from starting! Podcasting has become one of my favorite ways to create content, and has allowed me to connect with some great people. I highly recommend adding podcasting to your content marketing mix.

Question: Have you ever considered starting a podcast? If so, what’s been the biggest hindrance to doing so?

How to Produce a Podcast with Great Sound Quality Inexpensively

I received the following email from one of my podcast listeners: great sound equipment for podcasts

Hi Rebecca

Thanks for a great podcast. You have really wonderful audio quality for your interviews. Are you interviewing over Skype? If you could spare me a few seconds of your valuable time could you please outline what you are doing to create such pleasurable listening quality.

I really appreciate your time.

 

I thought that everyone could benefit from my response to him, so I decided to write a blog post instead of responding via email.

 Disclaimer: I’m Not THE Podcast Answer Man

 First, a disclaimer: I’m not THE Podcast Answer Man! Cliff Ravenscraft is THE man when it comes to knowing all the ins and outs of podcasting. He knows better than anyone else I know how to have the best possible sound quality, and guess what? I do it differently than he does.

 Here’s why: I started my podcast on a whim (not something I recommend), and at the time I didn’t even really know if I wanted to do a podcast long term.

I checked out Cliff’s podcast equipment package, and it looked to me, expensive, and scary. Yep, I’m a bit of a technophobe, and all those wires and such overwhelmed me a bit. On top of that, it didn’t really fit my budget. So I went with a more simple, less-expensive setup.

But here’s the bottom line: Cliff’s set up is far superior to mine, and it produces better sound quality than mine. So by all means, if you are so inclined, and have the budget for it, do what Cliff does, rather than what I do. But since the question in the email was about what I do and how I do it, that’s the information I’m providing in this post.

Inexpensive Podcast Equipment Setup

inexpensive podcast setup for good sound quality

This is my very simple but effective microphone setup for my podcast.

Start with a  Decent Microphone

 The Blue Yeti

 Sometimes it makes sense to start with what you already have. I had previously purchased a Blue Yeti microphone to record screencast videos. At the time, one of my clients, Amy Porterfield, used a Blue Yeti to record a lot of her Facebook training videos. She frequently received emails from people commenting on the sound quality who wanted to know what she used. The answer was, “Blue Yeti.”

A Blue Yeti microphone runs around $150 retail, but you can get it for around $100 from Amazon. So it’s not as cheap as the headset mic that you would get from Best Buy, but it’s not crazy expensive either.

In addition to knowing the type of positive feedback that Amy got for her sound quality, I also checked out the Amazon reviews for the Blue Yeti, and found that a lot of people raved about it for podcasting, so it made sense for me to use what I already had, at least for starters.

Other Inexpensive Microphones for Podcasting

On his podcasting tutorial,  my friend, Pat Flynn, recommends a couple of other inexpensive microphones that you might want to consider as well, including the Audio-Technica ATR2100USB, the Samson C01U, the Blue Snowflake, and the Logitech ClearChat USB Headset.

He even provides samples of the sound quality differences between those mics, so be sure to check out his tutorial. You’ll see that to some degree you do indeed get what you pay for, but at the same time, there are inexpensive microphone options for those just getting started with podcasting.

I haven’t personally used any of those microphones, but they are ones worth considering, for sure.

pop filter for podcast mic

A little closer look at the pop filter on my Blue Yeti mic.

A Pop Filter

 When I first started my podcast, I used my Blue Yeti as it was, on the stand that it came with, without any pop filter or shock mount. The sound, overall, was decent, but I could definitely hear my ps popping,  not to mention “clunking” sounds from typing or bumping my desk, so it wasn’t the best. It was obvious to me that I needed to invest in a pop filter if I ever wanted to banish all those pops!

The Pop Filter that I personally use is The Blue Microphones The Pop Universal Pop Filter. Naturally, that is made to work with the Blue microphones, which is why I purchased it. (Note that in some of the reviews on Amazon, people state they have problems making it work with the Blue Yeti. I didn’t have that problem, but that could be because I’m not using it with the stand the Yeti comes with.)

podcast mic desk stand

How my podcast mic, shock mount, and microphone desk stand all fit together. Not the sexiest setup, but it works!

Shock Mount and Microphone Stand

My office and desk are small, so I decided to go with a microphone desktop stand, instead of a larger boom stand that sits on the floor.  The stand I got  (The Samson SAMD Desktop Mic Stand) was not made specifically for the Blue Yeti, or for any of the Blue microphones, but in reading the reviews, it seemed like it would work, and thankfully, it does.  It’s nothing pretty to look at, but it’s very sturdy and does the job.

I also purchased the Blue Microphones Radius Microphone Shock Mount. The combination of the stand and the shock mount made a HUGE difference in the sound quality, and at least for me, improved my overall sound quality even more than the pop filter.

Skype Recorder

I do use Skype to record my interviews, and the recorder that I use is Pamela for Skype. The advantage to this particular recorder is that you can record your calls as either .mp3 or .wav files. Since .wav files are of a higher quality, I’ve set that as my default option.

Unfortunately, this is a PC-only program, and is not available in a Mac version. As far as I know, there aren’t any Skype recorders available for Mac that will record as .wav files, but I’ve heard good things about Call Recorder for Skype if you have a Mac. 

you don't have to spend a fortune to start a podcast. My Podcasting Set Up Total Cost

Total cost for my podcast set up:

Retail: $397.98, but I paid approximately $252.

UPDATE: I would also like to recommend the Blue Yeti Pro.

The reason is that it has the same functionality as the Blue Yeti mic that I use, BUT you can also use it with a mixer, should you decide to take your podcast equipment to the next level. So this one has more growing room than the regular Blue Yeti, so if it fits your budget, go for it. Otherwise, any of the other mics mentioned in this post will work!

The Bottom Line for Starting a Podcast Inexpensively

Here’s the deal — you can pay $1500 plus to start a podcast, or you can start for under $100. One thing you might want to consider is a plan for gradually upgrading your equipment. For instance, I started with just my Blue Yeti mic for around $100, and then added on additional equipment to improve the sound quality. I’m still not at the high end in terms of equipment, but what I’m doing is working for me right now.

The main thing to keep in mind is to work with what you have, in terms of budget and technical know-how. The most important thing is to start your podcast sooner rather than later, and by all means, don’t allow fear or a small budget to hold you back.

Your Turn

I’d love to hear about the podcast equipment you use, or any podcasting tips you may have. Please leave your comments below.

 

PCC 010: How to Build a Platform from Scratch with Michael Hyatt

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The Professional Content Creation Podcast

In this episode of the Professional Content Creation Podcast I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World. His blog, MichaelHyatt.com is ranked by Google in the top one-half percent of all blogs with more than 300,000 unique visitors each month.

His Podcast, This is Your Life is downloaded by more than 100,000 people per month. Michael obviously knows his stuff when it comes to content marketing and I’m thrilled to have him on the show today.  

In this episode we talked about:

  • The part that content has played in building Michael’s platform
  • How content can be used to build any type of business
  • What Michael says to people who say that content marketing won’t work for them
  • The slow growth of his own blog and what caused it to finally reach an inflection point
  • What to pay attention to in Google Analytics and how often to check it
  • How to become known as an expert by the influencers in your industry
  • What aspects of content creation to outsource and what to do yourself
  • Michael’s initial resistance to starting a podcast, what changed his mind, and the impact a podcast has made on his business
  • How to balance perfectionism with getting your content out there
  • Michael’s latest venture, Platform University
  • And a whole lot more. . .

 Items mentioned in this episode include:

Click here to download the transcript. 

A special thank you to Michael for such an awesome interview! If you’d like to connect with Michael, visit his blog or follow him on Twitter.

Would you like to start a podcast?

If you’re a “do-it-yourself” kind of person and want to start a podcast, I’d strongly recommend Cliff Ravenscraft’s Podcasting A to Z course. If interested in the training and in getting the $100 discount, go to http://PodcastingAtoZ.com and use the discount code PCC in the shopping cart.

If you’d like to start a podcast but would prefer to have someone else handle many of the aspects of your podcast for you, check out my Podcast Production Services page for details of how I can help.

Subscribe via RSS
The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

Question: Where are you at when it comes to building a platform? Have you just gotten started, is it well established, or somewhere in between?

Why You Should Join Podcasting A to Z with Cliff Ravenscraft NOW

During the month of November, 2012, I participated in the Podcasting A to Z course, with Cliff Ravenscraft. Prior to that time I had already decided to start a podcast, and in fact, had recorded the first few episodes of my Professional Content Creation Podcast. I felt like I knew “enough” and yet knew it would be beneficial to get further training from none other than “THE Podcast Answer Man.”

As soon as I jumped in and started the training, I realized how little I knew about podcasting. In fact, I regretted that I had already recorded some podcast episodes before taking the A to Z course, and I shudder a bit when I listen to those first episodes! Because of that, I definitely fit into the category of people who wish they had taken the course sooner.

I decided to review his program now, rather than later, because his course that begins on March 4, is going to be the last one priced at $999.00. (And if you use the discount code PCC, you get $100 off!) The very next Podcast A to Z course will double in price. Will it be worth close to two grand? Oh yeah, you better believe it. But I know that many of us could stand to save a thousand bucks, so I wanted to be sure to let my community know of the upcoming price increase.

I recommend Cliff’s course for the following reasons:

  • It comes with approximately $1,000 worth of tutorials — pretty much everything Cliff has ever produced, ranging from which podcasting equipment to purchase and how to set it up, how to edit and enhance audio, the best podcasting workflow, and so so, much more. You have access to those tutorials for life, and in fact, can not only access them online, you can also download everything, so you know beyond a doubt that everything is yours to keep, no matter what!
  • Even better, it comes with full access to ask Cliff ANY question related not just to podcasting, but to business, during the dates the course runs. Cliff actually sets up a private forum, and each participant in the group has his own thread, where he can ask Cliff an unlimited number of questions. Regardless of how many questions you have, Cliff just keeps answering them! I was so blown away by that, to the degree that I’ve considered taking the course multiple times just so that I can ask more question!

Now let me shoot straight with you here — if you purchase Cliff’s program and use the discount code, PCC,  not only does that result in a $100 discount for you; it also gives me a generous commission.  But let me shoot even straighter — this isn’t about money for me. In fact, when you consider that I offer podcast production services, I could actually lose money by encouraging people to go through Cliff’s program, since you’ll likely end up launching your podcast (without my help!) while you’re in the A to Z course.

Here’s the deal; even if you decide to hire someone to help with your content, whether that be a podcast, video production, or written blog posts, you’ll be better off if you understand what goes into the process of creating that content. And there’s no one better to teach you about podcasting than Cliff Ravenscraft.

To sign up, go here, and don’t forget to use the discount code PCC when you check out, to save a hundred bucks. I can promise you that you won’t regret it!

 

PCC 007: How Podcasting Can Change Lives and Build Businesses With Cliff Ravenscraft

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The Professional Content Creation Podcast

In today’s episode of The Professional Content Creation Podcast, I’m thrilled to welcome Cliff Ravenscraft, the Podcast Answer Man. Cliff left a lucrative career in the insurance industry to pursue his passion: podcasting.  Initially the transition was a rough one financially, but his income from podcasting now far exceeds what he ever made in insurance. But for Cliff, podcasting is not just about money; Cliff shares with us how  the over 3,000 podcast episodes he has produced have changed not only his life, but the lives of his listeners as well.

In this episode we talked about:

  • How Cliff first heard about podcasting.
  • The frustrations Cliff had with traditional radio programs that you don’t have with podcasts.
  • The equipment Cliff used when he first started podcasting and how it’s progressed over the years.
  • The advantages to podcasting compared to other types of content such as written blog posts.
  • Why to go with audio podcasts, instead of video.
  • How video podcasts that have been turned into audio can make the listeners feel like second class citizens.
  • The ideal podcasting frequency and length.
  • What Cliff could to do double the number of his weekly listeners — and why he chooses not to to it.
  • How Cliff’s wife, Stephanie, felt about him quitting his job to podcast full-time.
  • How to podcast in a way that you go beyond the intellect and reach people’s hearts.

Items mentioned in this episode include:

 Would you like to start a podcast?

If you’re a “do-it-yourself” kind of person and want to start a podcast, I’d strongly recommend Cliff Ravenscraft’s Podcasting A to Z course. If interested in the training and in getting the $100 discount, go to http://PodcastingAtoZ.com and use the discount code PCC in the shopping cart.

If you’d like to start a podcast but would prefer to have someone else handle many of the aspects of your podcast for you, check out my Podcast Production Services page for details of how I can help.

Subscribe via RSS
The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

Click here to download the transcript. 

Do you listen to podcasts? Have you ever considered starting a podcast to share your passion and expertise? Share your experience or questions in the comment section below.

PCC 004: Keys to Successful Podcast Interviews: John Lee Dumas

podcast, why start a podcast, podcasting tips, benefits of podcasting When I decided to start a podcast, John Dumas, of Entrepreneur On Fire was one of the first people I wanted to interview. The reason? He publishes a podcast interview not once a week, but every single day, Monday through Friday. Since I’m newer to podcasting, and very new to interviewing, I knew that I could learn a lot from interviewing John.

In this interview, John provides a lot of great insight into how to conduct successful podcast interviews.

Here are some of the questions that I asked John in the interview:


1.  There are many different types of content. What made you choose to focus on podcasting rather than other types of content?

2.  Many people who have podcasts only produce a new episode once a week, a couple of times a month, once a month, or sporadically. Your podcast is different in that you publish an episode every day, Monday – Friday. Why did you decide to publish one every day?

3.  What challenges and benefits have you experienced as a result of publishing your podcast daily, and have you ever wished that you hadn’t made such a huge commitment?

4.  One thing I noticed is how many “big name” people you had on your podcast right from the start. How did you manage to land so many big name people so early, before your podcast had a proven track record?

5.  What advice would you give to people who want to reach out to people who are leaders in their field, when they themselves are still in the early stages of blogging, podcasting, or other types of content creation?

6.  At the time of this interview, how many podcast episodes have you produced?

7.  Out of all of those podcasts, which ones stand out to you as being the most memorable and why?

8.  How has interviewing all of these great entrepreneurs shaped your own entrepreneurial journey?

9.  You obviously have a lot of experience interviewing people. What do you feel are the keys to a successful interview?

10.  What is the number one piece of advice you’d give to someone who wants to start a podcast?

 Mentioned in this Episode

Do me a big favor!

I would LOVE it if you would drop by iTunes and leave me a 5-star rating and review. This will help me to show up better in search results. And while you’re there, please subscribe!

Connect with John!

If you’d like to check out some of John’s podcast, visit his website, Entrepreneur on Fire or follow him on Twitter.

 Would you like to start a podcast?

If you’re a “do-it-yourself” kind of person and want to start a podcast, I’d strongly recommend Cliff Ravenscraft’s Podcasting A to Z course. If interested in the training and in getting the $100 discount, go to http://PodcastingAtoZ.com and use the discount code PCC in the shopping cart.

If you’d like to start a podcast but would prefer to have someone else handle many of the aspects of your podcast for you, check out my Podcast Production Services page for details of how I can help.

Subscribe via RSS
The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

Click here to download the transcript. 

 

PCC 001: What’s the Point of Podcasting?

podcast, why start a podcast, podcasting tips, benefits of podcasting

Click here for the transcript.

I’m super stoked to release my first Professional Content Creation Podcast episode!

In this episode I talk about:

The Big WHY — Why did I bother starting a podcast?

  • I talk about how I fell in love with podcasting as a result of helping one of my clients start a podcast.
  • I deal with the issue of hypocrites — you know, those people who tell you that you should create content — or more precisely, hire them to create content — and yet don’t bother to update their own blogs. If they’re so convinced that content is king, they why do they treat it like a pauper on their own site?

As I launched my own podcast production services, I felt it only right to have a podcast of my own.

  • I also discuss 10 good reasons for starting a podcast including the following:
  • Podcasts are easier to produce than other types of content such as videos. — Set up can be tough, but once the initial set up is done, it’s much easier than video!
  • Podcasting helps you build a personal connection with your listeners.
  • People can listen to podcasts while they are busy doing something else such as driving or exercising.
  • Podcasts help to build authority and establish yourself as an expert.
  • It’s easy to involve others in your podcast
  • Podcasts appeal to auditory learners; not everyone learns well by reading.
  • Podcasts help you to build an entirely new audience.
  • A podcast adds variety to your blog.
  • People have good reasons to promote your podcast.
  • Podcasts are a great way to answer your audience’s questions

Things Mentioned on This Episode

Do me a big favor!

I would LOVE it if you would drop by iTunes and leave me a 5-star rating and review. This will help me to show up better in search results. And while you’re there, please subscribe!

 Would you like to start a podcast?

If you’re a “do-it-yourself” kind of person and want to start a podcast, I’d strongly recommend Cliff Ravenscraft’s Podcasting A to Z course. If interested in the training and in getting the $100 discount, go to http://PodcastingAtoZ.com and use the discount code PCC in the shopping cart.

If you’d like to start a podcast but would prefer to have someone else handle many of the aspects of your podcast for you, check out my Podcast Production Services page for details of how I can help.

Click here to download the transcript.

Subscribe via RSS
The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

Why You Should Use Podcasting to Market Your Business with Cliff Ravenscraft [video]

podcast great way to build trust with your customers

Podcasting is a great way to be found by and build trust with potential customers.

On January 2, I’ll be launching my own podcast, as well as offering podcasting services, so I’ve been listening to a lot of podcasts here recently.

By far, the best person to learn about podcasting from is Cliff Ravenscraft, The Podcast Answer Man, so I wanted to share one of his videos with you.

In the video below, Cliff talks about the power of podcasting and why businesses should add podcasting to their marketing mix. I’d highly recommend that you watch the video below, but here is a recap of the main points:

Numbers Related to Podcasting

Cliff rightly points out that businesses want to know all about numbers, when it comes to podcasting and pretty much everything else. This information is presented in a bit different way from what you might expect, including the following:

  • 37 million people in the U.S. have gym memberships
  • 97 million number of people drive to work alone each and every day
  • The average commute time for people in the U.S. is 26.4 minutes

Cliff also provided some figures related to the number of iPods, iPhones, etc. that have been sold, but I’ll just say there are a lot. Sure, there may be a few people out there with no portable device that they can use to listen to podcasts, but really, those numbers are very few, and the numbers of people who have smart phones will only continue to grow.

So what’s the point of all of this? The point is that people spend time at the gym and spend time commuting, which provides millions of people in the U.S. alone with ample time to listen to podcasts.

For myself personally, the gym is where I listen to podcasts. It helps pass the time, not to mention that I’m able to learn while I’m exercising.

Benefits of Podcasts Compared to Live Radio

  • With podcasts, you can listen to whatever you want. When compared to what is available on live radio, there is a lot more variety with podcasts.
  • You can listen to podcasts wherever you want; while driving, at the gym, etc. As an example, you don’t have to turn off a podcast when you reach your destination.

An example that Cliff gave that I can totally relate to is how when you’re listening to radio shows, they often tease you with what’s to come to keep you listening. For instance, they may say, after the break we’re going to talk about. . .” So you hang in there, listening, eagerly awaiting the info they plan to reveal later. The only problem is, what happens when your client shows up for a meeting, or you get where you’re going before they get to that point in the program? We all know what happens because we’ve all experienced it — you miss out on hearing what you really want to hear! That stinks!

With podcasts, you, and your customers or potential customers don’t have that problem.

People Don’t Have to Pay to Listen to Podcasts

As a business owner, you may wonder why in the world giving away stuff for free is good for your business. I’m not even going to try to summarize this point in depth — you just need to watch the video. But I’ll give you a clue — it’s all about trust and building relationships, that ultimately end up leading to you getting what you want.

Here’s the video; hope you enjoy it!

Your Turn

I don’t know about you, but I know that this inspires me and makes me super excited that I’m using podcasting to grow my business. I’d love to hear your thoughts on this as well, so be sure to leave me a comment below to let me know your thoughts on podcasting.

10 Reasons to Start a Podcast

With limited time and money, you may wonder why you should bother launching a podcast, on top of everything else you’re doing. If you’re unsure about the benefits of podcasting, read on. My guess is that after reading, you’ll want to at least consider adding this type of content to the mix of everything else you’re doing.

1.  Relatively speaking, podcasts are easy to produce. The initial set up and learning curve may take a good amount of time, but once you get rolling, planning, recording, and postproduction time are minimal.

2.  Postcasting connects helps you build a personal connection with people. The written word is great, and very powerful, but when you add voice to it, it becomes more personal, and people who listen to your podcast regularly will feel like they know you.

3.  Podcasts, unlike videos and written content, can be listened to while people are doing something else, such as exercising, driving, and housework. Busy people often listen to podcasts as a means of taking in information at times that would otherwise be wasted, from a learning perspective.

4.  Podcasts, like other forms of media, help build your authority and establish you as an expert. Your passion for your subject can easily come out in your podcast because people will be able to hear your enthusiasm in your voice.

5.  Podcasts are an easy way to involve others in your content creation in the form of interviews, roundtable discussions and so on.

6.  Podcasts appeal to auditory learners. Not everyone likes to read, and yet that doesn’t mean that they don’t want to learn new things. Podcasts help you build your following with those who are auditory learners.

7.  Podcasts help you to build an entirely new audience. In the same way that a different audience may find you on YouTube that would have never found you directly on your blog, a podcast posted to iTunes and other podcast directories may help you to be found by people who never would have discovered you otherwise.

8.  Podcasts help you add variety to your blog. Even if you are a strong writer and prefer written posts, it helps to mix things up a bit with different types of content. Again, different types of media appeals to different people.

9.  People have good reason to promote your podcast. Since podcasts often involve interviews and the mention of products and services that the podcaster has found helpful, it’s natural for the interviewees and those who are mentioned in a favorable way in the podcast to want to promote the podcast episodes where they are involved or promoted in some way.

10.  Podcasts are an excellent way to answer people’s questions. Services such as SpeakPipe  provide a great way for people to leave their questions for you so you can actually incorporate not just their question, but their voice into your podcast.

Is podcasting for everyone? I’m not sure I would go that far, because I don’t generally like making blanket statements, but I would say that podcasting has many benefits to such a degree that any content creator should at least consider starting a podcast.

Your turn:

What about you? Do you have a podcast? Have you ever considered starting a podcast? Do you have any favorite podcasts you like to listen to? Or do you think podcasting is a bad idea? Leave me your comments to let me know your thoughts on this topic. I’d love to hear from you!