How to Become an Expert by Blogging

When people first subscribe to my email list, I ask them to let me know their biggest content creation challenge. There are a variety of responses to this question, but one of the common ones is that they feel they don’t have anything unique to offer.

How to become an expert by blogging

Many people claim to be experts, but really aren’t. Blogging is a great way to gain expertise and grow your audience at the same time.

Now I always tell people that we all have something unique to offer, because we all see things through our own perspective, and we each have a unique way of expressing ourselves. When we’re being ourselves, some people will hate it, and others will eat it up. We’re here on this planet for those who eat it up.

But lately there’s been something that’s really been bothering me.

If You Sell Digital Products, Here’s What You Need to Know About the VAT Tax


If you sell digital products, you need to know about the EU VAT tax. This post from ProBlogger goes into it, and here’s my take on it as well. If you sell digital products to people who reside in the European Union (which is most, if not all countries in Europe), you now have to collect tax from them on the digital products you sell, and you have to then pay those taxes to each individual country, quarterly. You also have to keep records of these sales for 10 years.

The bottom line is that it’s a major pain in the butt, and one that in my opinion impacts both buyers and sellers in a negative way. For instance, prior to January 1 of 2015, I could sell digital products to people in Europe, and they got it at the base price, without paying any tax. This is a bigger deal than those of us in the U.S. (who pay a relatively low sales tax, and in some states, no sales tax) might think, since the VAT tax can be as high as 30%.

For the sake of example, let’s say that the VAT tax is 25%. That means that if a person in the EU buys a $100 product, they end up paying $125 for it. Bummer for them. Me, as the seller, would have to put aside  the $25 and remit it to the appropriate government. Since there are multiple governments involved, that’s a lot of potential paperwork work. Bummer for me.

Here’s how I’m going to deal with it.


The Benefits of Short-Form Content

When people first opt in to receive my 5 Secrets to Developing the Blogging Habit course, in the welcome email that I send out, I ask, “What is your biggest content creation challenge?” While is a variety of responses to this question, one of the common things that people express is that they are afraid that their content won’t be good enough. The benefits of short form content I’m certainly no psychologist, and I’m just speculating as to why so many people struggle with this, but my hunch is that one of the biggest issues that cause bloggers to feel insecure about writing blog posts is that there’s a lot of talk about creating epic content.

Blogging Challenge: Write a Link Post


If you haven’t already written link posts, or haven’t done so recently, this post is a challenge to you — and me — to write some link posts!

Blogging Challenge: Write a Link Post
I’m continuing my journey through the Problogger eBook, 31 Days to Build a Better Blog, which you can find at It’s a great book with a lot of tips for bloggers, and I’m sharing some of those tips with you, my readers.

How to Grow Your Blog by Spying on Your Competition


You can learn a lot from other bloggers in your niche. In fact, you can grow your blog by spying on your competition! As a matter of fact, the inspiration for this post came through the Problogger eBook, 31 Days to Build a Better Blog. It’s a great book with a lot of tips for bloggers, and I’m sharing some of those tips with you, my readers.

how to grow your blog by spying on your competition

Spying on your competition is an especially good approach to take if your blog is still not very well established, but even if you are further along in your blogging journey, you can benefit from regularly reviewing what top bloggers in your niche are doing, and consider how you can apply some of the same strategies to your own blog.

Blog Elevator Pitch: Why You Need One, and How to Write It

Do you have an elevator pitch for your blog? If you’re scratching your head right about now, let me first explain what an elevator pitch is, and why it’s important to develop one for your blog, and then we’ll get into how to write one. This post was inspired by 31 Days to Build a Better Blog.

Create an Elevator Pitch for Your Blog
Want your blog to rise in popularity? Create an elevator pitch! (Tweet That) | Share this Graphic on Pinterest | Share on Facebook

First, here’s the definition of elevator pitch:

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

There are two primary goals for a blog elevator pitch:

How to Come up With Blog Post Ideas with Kristi Hines



In this episode of The Professional Content Creation Podcast, I’m delighted to have Kristi Hines back on the show. This is part 3 of a 3-part series of blogging tips that Kristi shared with all of us. You can find the first two here:


How to come up with blog post ideas with Kristi Hines

Kristi regularly writes for about 15 different sites, so I wanted to talk with her about how to come up with blog post ideas, since she obviously has to come up with a lot of ideas to write for that many different sites!

Monday Motivation: How to Balance Blogging Consistently with Real Life Priorities


In last week’s Monday Motivation, I talked about the importance of making up your mind to blog consistently. Among other things I covered the fact that nothing of value is accomplished without making a commitment and showing up to do the work regardless of whether you feel like it or not, and regardless of extenuating circumstances that may make it difficult.

How to balance blogging consistently with real life priorities

At the same time, I also mentioned that in different seasons of life, you may need to adjust your blogging commitments and expectations, and I want to delve a little deeper into that this week.

How to Hate Blogging in 4 Easy Steps


Today’s audio blog post is all about how to hate blogging. In fact, it is so easy to hate blogging that it can be done in four easy steps, and the best thing of all is that it comes totally naturally to a lot of people, which means that you don’t even have to work that hard at it!
how to hate blogging in 4 easy steps

If you want to hate blogging, here are the four easy steps you need to take:

Monday Motivation: Make Up Your Mind to Blog Consistently


Today I want to talk to you about the importance of making up your mind. Every aspect of life that requires discipline won’t happen until you’ve made up your mind to do something. For example, you may say that you’re going to lose 20 pounds, or that you’ll exercise three times a week, or maybe you’re focused on more healthy eating. Or how about that debt that you need to pay off?

blog consistently

Achieving success in any of these matters requires making up your mind — determining that no matter what, you will do whatever it is. For instance, no matter what, you will go to the gym three times per week. If you have a “no matter what” type of focus, you won’t skip the trip to the gym just because it’s a cold and snowy day.