The Benefits of Short-Form Content

When people first opt in to receive my 5 Secrets to Developing the Blogging Habit course, in the welcome email that I send out, I ask, “What is your biggest content creation challenge?” While is a variety of responses to this question, one of the common things that people express is that they are afraid that their content won’t be good enough. The benefits of short form content I’m certainly no psychologist, and I’m just speculating as to why so many people struggle with this, but my hunch is that one of the biggest issues that cause bloggers to feel insecure about writing blog posts is that there’s a lot of talk about creating epic content.

Blogging Challenge: Write a Link Post


If you haven’t already written link posts, or haven’t done so recently, this post is a challenge to you — and me — to write some link posts!

Blogging Challenge: Write a Link Post
I’m continuing my journey through the Problogger eBook, 31 Days to Build a Better Blog, which you can find at It’s a great book with a lot of tips for bloggers, and I’m sharing some of those tips with you, my readers.

How to Grow Your Blog by Spying on Your Competition


You can learn a lot from other bloggers in your niche. In fact, you can grow your blog by spying on your competition! As a matter of fact, the inspiration for this post came through the Problogger eBook, 31 Days to Build a Better Blog. It’s a great book with a lot of tips for bloggers, and I’m sharing some of those tips with you, my readers.

how to grow your blog by spying on your competition

Spying on your competition is an especially good approach to take if your blog is still not very well established, but even if you are further along in your blogging journey, you can benefit from regularly reviewing what top bloggers in your niche are doing, and consider how you can apply some of the same strategies to your own blog.

Blog Elevator Pitch: Why You Need One, and How to Write It

Do you have an elevator pitch for your blog? If you’re scratching your head right about now, let me first explain what an elevator pitch is, and why it’s important to develop one for your blog, and then we’ll get into how to write one. This post was inspired by 31 Days to Build a Better Blog.

Create an Elevator Pitch for Your Blog
Want your blog to rise in popularity? Create an elevator pitch! (Tweet That) | Share this Graphic on Pinterest | Share on Facebook

First, here’s the definition of elevator pitch:

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

There are two primary goals for a blog elevator pitch:

How to Come up With Blog Post Ideas with Kristi Hines



In this episode of The Professional Content Creation Podcast, I’m delighted to have Kristi Hines back on the show. This is part 3 of a 3-part series of blogging tips that Kristi shared with all of us. You can find the first two here:


How to come up with blog post ideas with Kristi Hines

Kristi regularly writes for about 15 different sites, so I wanted to talk with her about how to come up with blog post ideas, since she obviously has to come up with a lot of ideas to write for that many different sites!

Monday Motivation: How to Balance Blogging Consistently with Real Life Priorities


In last week’s Monday Motivation, I talked about the importance of making up your mind to blog consistently. Among other things I covered the fact that nothing of value is accomplished without making a commitment and showing up to do the work regardless of whether you feel like it or not, and regardless of extenuating circumstances that may make it difficult.

How to balance blogging consistently with real life priorities

At the same time, I also mentioned that in different seasons of life, you may need to adjust your blogging commitments and expectations, and I want to delve a little deeper into that this week.

How to Hate Blogging in 4 Easy Steps


Today’s audio blog post is all about how to hate blogging. In fact, it is so easy to hate blogging that it can be done in four easy steps, and the best thing of all is that it comes totally naturally to a lot of people, which means that you don’t even have to work that hard at it!
how to hate blogging in 4 easy steps

If you want to hate blogging, here are the four easy steps you need to take:

Monday Motivation: Make Up Your Mind to Blog Consistently


Today I want to talk to you about the importance of making up your mind. Every aspect of life that requires discipline won’t happen until you’ve made up your mind to do something. For example, you may say that you’re going to lose 20 pounds, or that you’ll exercise three times a week, or maybe you’re focused on more healthy eating. Or how about that debt that you need to pay off?

blog consistently

Achieving success in any of these matters requires making up your mind — determining that no matter what, you will do whatever it is. For instance, no matter what, you will go to the gym three times per week. If you have a “no matter what” type of focus, you won’t skip the trip to the gym just because it’s a cold and snowy day.

Guest Blogging the Right Way with Kristi Hines


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In this episode of The Professional Content Creation Podcast, I interviewed Kristi Hines on the topic of guest posting.  I wanted to interview Kristi on this topic because rumor has it that guest blogging is no longer effective. Some people actually say that guest blogging is not only ineffective, but can actually hurt you.

Since Kristi Hines is a top blogger and writes for multiple sites, I wanted to get her take on the guest blogging issue.

Key Takeaways

  • Guest blogging can be a good thing, but it depends on your goals, and why you are guest blogging
  • Guest blogging primarily for links back to your site (with the goal of increasing your search engine ranking) is a bad idea
  • The key is to put out quality content and guest post on quality sites
  • Here are some tips for those who want to get started with guest blogging:
    • Before approaching sites about guest blogging, first build up a good library of quality content on your own. blog. That enables you to build a portfolio, which you can use as samples that will help blog owners know whether or not your style and area of expertise is a good fit for their site.
    • Look for blogs that have an audience that will really care about what your business or blog are all about. Guest blogging doesn’t do any good if the sites you guest blog for aren’t a good fit for you.
  • It’s important to determine your goals for guest blogging and then use Google Analytics to make sure the guest blogging you do is helping you reach your goals.
    • Traffic to your blog in and of itself isn’t the most important goal, unless advertising is one of your primary income sources.
    • You can set up goals such as the contact form on your site to help you see which guest posts are helping you generate business. For instance, if you know that a person came from a guest post, filled out your contact form, and then became a customer, you would know that post helped to generate revenue for you.
  • Here are some things you should do after a guest post goes live:
    • Promote the post. The more traffic the post receives, the more likely the blog owner will want you to write more posts.
    • Respond to comments. It’s important to monitor the post for the first couple of weeks, since that is when most of the activity will be on the post.

guest blogging the right way


Thank Kristi for her awesome tips by clicking here < —-

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The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing


Monday Motivation: When it Comes to Content Marketing, Be Patient with Yourself!


Hello, and happy Monday, everyone! Yes, I did indeed say, “Happy Monday!” While a lot of people hate Mondays, I’m not one of them, and I don’t think you should be either. :) Here’s why: Monday is a great opportunity to start fresh. You have a whole week ahead of you just waiting to be lived, and while that can be daunting at times, it can also be exciting.

New to blogging? Be patient with yourself!

It’s always good to evaluate how you did the week before, but if you failed to meet your goals last week, don’t beat yourself up! Instead, view this week as a fresh opportunity to make a difference in your business and in the world around you.

Speaking of not beating yourself up, today’s Monday Motivation message is all about being patient with yourself when it comes to the content you create. In fact, that’s one of the most important things you can do when it comes to content marketing!

Today’s episode was inspired by Cliff Ravenscraft’s podcast episode 255 where he answered a question that one of his listeners asked and that is how to be consistent in producing podcasts while at the same time making sure that the content fits into the “can’t live without it” category.

Cliff told this guy to focus on consistently producing content during those first 90 days, and that most likely, during that time period, the content wouldn’t be that great. Around 90 days in, expect the content to improve, and at that point, once you’ve produced four pieces of content that fit into the “can’t live without” category, start promoting those four pieces of great content.

I loved this response because so often we get hung up on trying to produce great content to the degree that we never get started. In fact, so often we hear about how we should all create epic content, and even though I’ve been creating content for a long time, that can be intimidating for even me! After all, what is EPIC content?

Such a thought is even more intimidating if you’re just getting started with blogging or some other form of content creation, and that intimidation can really shut you down if you’re not careful.

So if you’re just now starting to produce a new type of content, whether that be written blog posts, audio, video, or some other type of content, focus primarily on consistency over the next 90 days.

Or perhaps you’ve been blogging for awhile but haven’t been consistent up to this point. If that describes you, set a goal regarding how much content you’ll create each week or month, and then focus on being consistent rather than stressing over how great the content is. I know that this approach will really free you up to ultimately become a better blogger.

Your Turn

What do you focus on most — consistency, or producing quality content? I’d love to hear your thoughts on the merits of one over the other, or how you manage to do both things well.