PCC 010: How to Build a Platform from Scratch with Michael Hyatt


The Professional Content Creation Podcast

In this episode of the Professional Content Creation Podcast I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World. His blog, MichaelHyatt.com is ranked by Google in the top one-half percent of all blogs with more than 300,000 unique visitors each month.

His Podcast, This is Your Life is downloaded by more than 100,000 people per month. Michael obviously knows his stuff when it comes to content marketing and I’m thrilled to have him on the show today.  

In this episode we talked about:

  • The part that content has played in building Michael’s platform
  • How content can be used to build any type of business
  • What Michael says to people who say that content marketing won’t work for them
  • The slow growth of his own blog and what caused it to finally reach an inflection point
  • What to pay attention to in Google Analytics and how often to check it
  • How to become known as an expert by the influencers in your industry
  • What aspects of content creation to outsource and what to do yourself
  • Michael’s initial resistance to starting a podcast, what changed his mind, and the impact a podcast has made on his business
  • How to balance perfectionism with getting your content out there
  • Michael’s latest venture, Platform University
  • And a whole lot more. . .

 Items mentioned in this episode include:

Click here to download the transcript. 

A special thank you to Michael for such an awesome interview! If you’d like to connect with Michael, visit his blog or follow him on Twitter.

Would you like to start a podcast?

If you’re a “do-it-yourself” kind of person and want to start a podcast, I’d strongly recommend Cliff Ravenscraft’s Podcasting A to Z course. If interested in the training and in getting the $100 discount, go to http://PodcastingAtoZ.com and use the discount code PCC in the shopping cart.

If you’d like to start a podcast but would prefer to have someone else handle many of the aspects of your podcast for you, check out my Podcast Production Services page for details of how I can help.

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The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing

Question: Where are you at when it comes to building a platform? Have you just gotten started, is it well established, or somewhere in between?

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About The Author

Rebecca Livermore

Rebecca Livermore is a blogger and content manager. If you need help developing the blogging habit, she invites you to sign up for her free eCourse, 5 Secrets to Developing the Blogging Habit,or to connect with her on Facebook.


  • Great interview! Lots of nuggets and takeaways for me to think about. Thanks!

    • Jonathan,

      Thanks so much for stopping by and leaving a comment. I’ll look forward to hearing about how you take action!


  • Nice job. I got some great insight that I had missed in Platform U and about his podcasts, and his start to blogging and such.

    Thanks Rebecca!

    EXPECT Success!

    Jackie Ulmer

    • Jackie,

      So glad to hear you enjoyed it. Thanks for stopping by, listening, and leaving a comment. 🙂


  • Great interview! I love gathering as much information from Michael Hyatt as possible. You asked great questions:).

    • Jennifer,

      Thanks so much for giving it a listen and for taking time to leave a comment. Glad you enjoyed it!


  • A great interview is composed of great questions and you did a masterful job with this Rebecca! The questions you ask determine the answers you get!

    • Thanks so much, Dennis. I have to admit that the hardest part of preparing for an interview (for me anyway) is coming up with questions. Sometimes I get stuck and procrastinate, so it is not an easy thing for me. Thank you for noticing the questions are good. 😉

      Have a great week, Dennis!


  • Rebecca, your podcasts are fabulous! Great show with @Michael Hyatt. I can’y wait to hear what you have up your sleeve next. You go, girl!

    • Suzie, thanks as always for your encouraging words. I just love it when you stop by, and am so thankful that you’re enjoying the podcast!

      Hope you have a great week!


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