With limited time and money, you may wonder why you should bother launching a podcast, on top of everything else you’re doing. If you’re unsure about the benefits of podcasting, read on. My guess is that after reading, you’ll want to at least consider adding this type of content to the mix of everything else you’re doing.
1. Relatively speaking, podcasts are easy to produce. The initial set up and learning curve may take a good amount of time, but once you get rolling, planning, recording, and postproduction time are minimal.
2. Postcasting connects helps you build a personal connection with people. The written word is great, and very powerful, but when you add voice to it, it becomes more personal, and people who listen to your podcast regularly will feel like they know you.
3. Podcasts, unlike videos and written content, can be listened to while people are doing something else, such as exercising, driving, and housework. Busy people often listen to podcasts as a means of taking in information at times that would otherwise be wasted, from a learning perspective.
4. Podcasts, like other forms of media, help build your authority and establish you as an expert. Your passion for your subject can easily come out in your podcast because people will be able to hear your enthusiasm in your voice.
5. Podcasts are an easy way to involve others in your content creation in the form of interviews, roundtable discussions and so on.
6. Podcasts appeal to auditory learners. Not everyone likes to read, and yet that doesn’t mean that they don’t want to learn new things. Podcasts help you build your following with those who are auditory learners.
7. Podcasts help you to build an entirely new audience. In the same way that a different audience may find you on YouTube that would have never found you directly on your blog, a podcast posted to iTunes and other podcast directories may help you to be found by people who never would have discovered you otherwise.
8. Podcasts help you add variety to your blog. Even if you are a strong writer and prefer written posts, it helps to mix things up a bit with different types of content. Again, different types of media appeals to different people.
9. People have good reason to promote your podcast. Since podcasts often involve interviews and the mention of products and services that the podcaster has found helpful, it’s natural for the interviewees and those who are mentioned in a favorable way in the podcast to want to promote the podcast episodes where they are involved or promoted in some way.
10. Podcasts are an excellent way to answer people’s questions. Services such as SpeakPipe provide a great way for people to leave their questions for you so you can actually incorporate not just their question, but their voice into your podcast.
Is podcasting for everyone? I’m not sure I would go that far, because I don’t generally like making blanket statements, but I would say that podcasting has many benefits to such a degree that any content creator should at least consider starting a podcast.
What about you? Do you have a podcast? Have you ever considered starting a podcast? Do you have any favorite podcasts you like to listen to? Or do you think podcasting is a bad idea? Leave me your comments to let me know your thoughts on this topic. I’d love to hear from you!