10 Reasons to Start a Podcast

With limited time and money, you may wonder why you should bother launching a podcast, on top of everything else you’re doing. If you’re unsure about the benefits of podcasting, read on. My guess is that after reading, you’ll want to at least consider adding this type of content to the mix of everything else you’re doing.

1.  Relatively speaking, podcasts are easy to produce. The initial set up and learning curve may take a good amount of time, but once you get rolling, planning, recording, and postproduction time are minimal.

2.  Postcasting connects helps you build a personal connection with people. The written word is great, and very powerful, but when you add voice to it, it becomes more personal, and people who listen to your podcast regularly will feel like they know you.

3.  Podcasts, unlike videos and written content, can be listened to while people are doing something else, such as exercising, driving, and housework. Busy people often listen to podcasts as a means of taking in information at times that would otherwise be wasted, from a learning perspective.

4.  Podcasts, like other forms of media, help build your authority and establish you as an expert. Your passion for your subject can easily come out in your podcast because people will be able to hear your enthusiasm in your voice.

5.  Podcasts are an easy way to involve others in your content creation in the form of interviews, roundtable discussions and so on.

6.  Podcasts appeal to auditory learners. Not everyone likes to read, and yet that doesn’t mean that they don’t want to learn new things. Podcasts help you build your following with those who are auditory learners.

7.  Podcasts help you to build an entirely new audience. In the same way that a different audience may find you on YouTube that would have never found you directly on your blog, a podcast posted to iTunes and other podcast directories may help you to be found by people who never would have discovered you otherwise.

8.  Podcasts help you add variety to your blog. Even if you are a strong writer and prefer written posts, it helps to mix things up a bit with different types of content. Again, different types of media appeals to different people.

9.  People have good reason to promote your podcast. Since podcasts often involve interviews and the mention of products and services that the podcaster has found helpful, it’s natural for the interviewees and those who are mentioned in a favorable way in the podcast to want to promote the podcast episodes where they are involved or promoted in some way.

10.  Podcasts are an excellent way to answer people’s questions. Services such as SpeakPipe  provide a great way for people to leave their questions for you so you can actually incorporate not just their question, but their voice into your podcast.

Is podcasting for everyone? I’m not sure I would go that far, because I don’t generally like making blanket statements, but I would say that podcasting has many benefits to such a degree that any content creator should at least consider starting a podcast.

Your turn:

What about you? Do you have a podcast? Have you ever considered starting a podcast? Do you have any favorite podcasts you like to listen to? Or do you think podcasting is a bad idea? Leave me your comments to let me know your thoughts on this topic. I’d love to hear from you!

About The Author

Rebecca Livermore

Rebecca Livermore is a blogger and content manager. If you need help developing the blogging habit, she invites you to sign up for her free eCourse, 5 Secrets to Developing the Blogging Habit,or to connect with her on Facebook.


  • Rebecca, this is a great article. I’m in the midst of selecting my equipment for my new podcast right now. It’s something I’ve wanted to do for a very long time. The podcast will be called, “Self-Made Millionaires” and I’ll be interviewing…well…self-made millionaires. Great article! Inspiring.

    • David, this sounds awesome. Don’t hesitate to let me know if you need help with anything. I’ve been able to set up some podcasts for other people, but as I’m sure you know, Cliff Ravenscraft is the go to guy when it comes to podcasting. No one better!



  • Hey Rebecca, you are talking my language here with this post! I love podcasting and I agree with all of your points. I also have that SpeakPipe widget on my contact page and I got a few very nice messages from my blog readers. I’d love to subscribe to your podcast, are you listed on iTunes.
    You can find my podcast there, it’s called the Ms. Ileane Speaks Podcast and if you get a chance, I’d love for you to check it out and let me know what you think.
    Thanks Rebecca!

    • Ileane, thanks so much for dropping by. I have thought about getting SpeakPipe — I’m glad to hear you have had good results with it. That’s awesome!

      Right now, I have mainly been helping other people with their podcasts. (In addition to being a writer, I’m a VA.) So I’ve just started recording some of my own and am in the experimental stage with that, but will launch one soon, probably next month. In the meantime, I will definitely check out your podcast and subscribe. Thanks for letting me know about it!

      Hope you have a great weekend!


      • Rebecca, if your clients are interested in getting their podcasts in iTunes, I have a post that tells just how to do it and it also lists some of the pitfalls to watch out for. I hope you don’t mind me sharing the link and trust me your clients will love you for this one http://basicblogtips.com/podcast-listed-in-itunes.html

        • Ileane, thank you. I have actually done this piece of the puzzle for them, so they are already in iTunes, but I am definitely going to check out your article to be made aware of the pitfalls. Much appreciated!


  • Phil Mc Grat

    Reply Reply

    Hi Rebecca,

    I loved this post and couldn’t agree more with the value a podcast adds to you site and not to mention the doors it can open for you.

    I started a podcast for my site and after 12 months of podcasting I secured a radio deal with the national broadcaster and I am now working for the radio station as a sports pundit, something I could have never imagined doing when I starting blogging about soccer.

    So my advice to everyone is start a podcasting and spread the word, who knows where it will lead you to!

    Phil Mc Grath

    • Phil,

      Thanks so much for stopping by and for letting us all know about your experience with podcasting. It sounds like it has really paid off for you, and you are so right that we never really know where our content will take us. That is one reason why it makes a lot of sense to have our content not just on our blog, but other places as well such as iTunes and YouTube. It’s all part of people finding us and knowing what we have to offer.

      I do appreciate your visit and hope you’ll come by again.



  • Rebecca,

    Great tips and advice in this post! It’s great timing for me as I look to potentially start a podcast in the next couple of months. Thanks for posting!

    • Tom, thanks so much for stopping by and for your kind words. Please let me know if you need any help with getting things started. (I haven’t started a podcast myself, but have done so for some clients in my work as a VA. I’m more than happy to share some of the basics with you.)

      Thanks again for taking the time to read and comment, Tom!


  • Cal

    Reply Reply

    Good Stuff Rebecca
    May I add: When starting a podcast, if your desire is to reach millions of people, you must maintain a passion and endurance for the long haul. Many podcast are created with good intentions, but falter after a half of dozen episodes. Nothing worse than finding a like-able podcast and seeing only 6 or 8 podcast to download. Many Pod-casters get burned out, sometimes due to lack of magnetization. So May I suggest teaching people how to survive the long haul.

    • Excellent point, Cal. This is true with blogging or anything at all in life, really. We only achieve good results if we stick with something. Starting something new, whether that be a podcast, blog, or whatever takes work, but is relatively easy compared with keeping going.

      I think one of the big problems is that people pick a topic they feel will be lucrative but maybe aren’t passionate about. Another is that they have unrealistic expectations about how quickly it will grow, how much response they will get, etc. and get discouraged when that doesn’t happen.

      At any rate, teaching people how to survive the long haul would indeed be a good thing for me to focus on, so I really appreciate the suggestion.

      Thanks, Cal, for stopping by, and taking the time to leave comments. I appreciate it, and hope you have a great weekend!


  • Cal

    Reply Reply

    that’s funny how monetization got changed to magnetization 🙂 please edit if you can

    • Hi Cal,

      This made me laugh — funny how Word can change what we mean to say! But I have a question for you — where is the word, “magnetization” used in this post? Maybe I just need another cup of coffee or something, but I am not seeing it. I’m wondering if maybe this comment was meant to go with a different post? I definitely want to change it if I can! And sorry if I am just being blind and don’t see it. That does happen sometimes!


Leave A Response

* Denotes Required Field